When a new episode of your longest-running show has fewer viewers than a new episode of a comedy shunted to a low-priority slot you only renew because anything you replace it with would fail, something’s up.
That was the tale this past Sunday on Fox, where “Bob’s Burgers” beat “The Simpsons”. But more on that in a bit…
Sunday’s outing with the yellow clan scored a 1.3/5 rating (1.2995 in unroundeds; first ep this season below 1.3, so season low), and 2.859 million viewers (the lowest viewership so far this season). This is down from the last episode (1.6/6 and 3.659m) – although, a comparison isn’t fair as that had the football and “Treehouse of Horror” boost to help it – yet steady with the last ‘normal’ episode on 15th October (“Whistler’s Father“), which had 1.3/5 and 2.905m. The episode is down from the equivalent episode last year, which had 1.4/5 and 3.14m.
The episode had a 59% 18-49 skew, meaning 1.675m of its viewers were in that demographic; in the demo, the episode ranked as the 22nd-most-watched show on broadcast networks of the week. The episode’s ratings mark a season low so far in viewership, and matches a season low in rounded 18-49 demo ratings.
So far, the season is averaging 1.5/6 and 3.586m viewers after five episodes. By this point (after six episodes) last season, the average was 1.9/6 and 4.42m (yet there were more directly-football-boosted eps at the start of last season).
Now onto the burger-flipping supremacy – to spin a hyperbole. “Bob’s Burgers”, which airs in the half-hour slot before “The Simpsons” drew a 1.4/5 rating and 2.89m on Sunday – and wasn’t only Fox’s highest-rated show of primetime, it was also their highest-rated show in primetime of the entire past week (in the 18-49 demographic). However, it seems “Bob’s Burgers” beating “The Simpsons”, which has never happened before, is just a fluke, as its numbers may have been boosted by football games overrunning in local markets.
Around 22-25 million viewers were watching shows on the other broadcast networks at the same time as “The Simpsons” – usual levels.
In catch-up news, the last episode (the “Treehouse of Horror” special) rose by 0.4 after three days of catch-up, from 1.6 to 2.0. Such catch-up is higher than usual, proving “Treehouse of Horror” still has its pulling power.
See you again next Tuesday, to see how many tuned in to see Marge run for mayor.
Information about the plot for the episode “Singin’ in the Lane“, which will air on November 19, 2017; has been released by FOX. The episode will be the 7th episode of Season 29.
In the episode … “Homer and the guys reunite their old bowling team to cheer up Moe, only to end up in fierce competition with a team of arrogant millionaires. Meanwhile, Lisa and Marge try to teach Bart that money isn’t everything.”
For further information…
If you want to read the original listing from FOX, visit this page.
If you want to know further info about the episode, check our Wiki article on it. We’re always keeping it up-to-date.
If you want to know more about Season 29, visit our page for it in our Wiki!
There are two possible reasons why the latest episode of “The Simpsons” was lifted to a season high – either due to the ripples from local football overruns in some Fox markets in the 7pm hour extending through “Bob’s Burgers” lifted it, or it was due to the fact it was the annual “Treehouse of Horror” special, which usually sees some sort of lift.
While it may not be possible to discern the extent to which either had on Sunday’s episode, it can at least be said there was a definite increase in both 18-49 viewers and overall viewership from the last episode. Sunday’s outing scored a 1.6/6 demo rating, and entertained 3.659 million viewers – both up from the last episode (1.3/5, 2.905m), and in fact is so far a season high (excluding the football-boosted episode). The episode had a 56% 18-49 skew, and the episode had around 2.049 million; it was also the top scripted show of the night in the 18-49 demographic on Fox and broadcast TV.
Comparison to last year’s “Treehouse of Horror” are invalid, since that edition had a direct football lead-in, and in all Fox markets.
So far, this season is averaging 1.6/6 and 3.768 million viewers (excluding the football-boosted episode: 1.4/5 and 3.275 million).
“The Simpsons”‘ opposition on the other broadcast networks this time around amounted to around 25-28 million viewers, the highest so far this season.
No new “Simpsons” this Sunday due to the World Series, so the next post from me will be in two Tuesdays’ time. Until then…