Local elections in the US recently saw a slew of women elected to posts, and the trend continued on Sunday, with Marge becoming Springfield’s mayor. She probably would’ve have preferred her mayoral debut to pull in the crowds without football behind it, but a boost in viewership is a boost in viewership…
Sunday’s episode scored 1.9/7 and 4.745 million viewers. This was down on the last football-boosted episode (directly; “Springfield Splendor“, 2.2/8 and 5.245m) and on the equivalent episode last year (“Havana Wild Weekend“, 3.1/9 and 7.1m). Despite this, Sunday’s ep was the highest-rated show of FOX’s night post-football, and in the 18-49 demo on all broadcast networks outside of football.
Around 52% of the viewers of Sunday’s episode were aged 18-49 – that’s approximately 2.47m.
After six episodes, this season is averaging 1.6/6 and 3.78m, down from this time last season – after seven episodes (more of which were football-boosted), it was averaging 2.1/7 and 4.80m.
Opposition to Sunday’s episode on broadcast TV was around 23m – normal.
See you next Tuesday for the results of Homer’s bowling tournament revival – and by that, I mean how many tuned in to watch it, and considering it doesn’t have a direct football lead-in this Sunday, and is against the American Music Awards (which “The Simpsons” has suffered against in the past), we could be looking at a season low for the next ep.
When a new episode of your longest-running show has fewer viewers than a new episode of a comedy shunted to a low-priority slot you only renew because anything you replace it with would fail, something’s up.
That was the tale this past Sunday on Fox, where “Bob’s Burgers” beat “The Simpsons”. But more on that in a bit…
Sunday’s outing with the yellow clan scored a 1.3/5 rating (1.2995 in unroundeds; first ep this season below 1.3, so season low), and 2.859 million viewers (the lowest viewership so far this season). This is down from the last episode (1.6/6 and 3.659m) – although, a comparison isn’t fair as that had the football and “Treehouse of Horror” boost to help it – yet steady with the last ‘normal’ episode on 15th October (“Whistler’s Father“), which had 1.3/5 and 2.905m. The episode is down from the equivalent episode last year, which had 1.4/5 and 3.14m.
The episode had a 59% 18-49 skew, meaning 1.675m of its viewers were in that demographic; in the demo, the episode ranked as the 22nd-most-watched show on broadcast networks of the week. The episode’s ratings mark a season low so far in viewership, and matches a season low in rounded 18-49 demo ratings.
So far, the season is averaging 1.5/6 and 3.586m viewers after five episodes. By this point (after six episodes) last season, the average was 1.9/6 and 4.42m (yet there were more directly-football-boosted eps at the start of last season).
Now onto the burger-flipping supremacy – to spin a hyperbole. “Bob’s Burgers”, which airs in the half-hour slot before “The Simpsons” drew a 1.4/5 rating and 2.89m on Sunday – and wasn’t only Fox’s highest-rated show of primetime, it was also their highest-rated show in primetime of the entire past week (in the 18-49 demographic). However, it seems “Bob’s Burgers” beating “The Simpsons”, which has never happened before, is just a fluke, as its numbers may have been boosted by football games overrunning in local markets.
Around 22-25 million viewers were watching shows on the other broadcast networks at the same time as “The Simpsons” – usual levels.
In catch-up news, the last episode (the “Treehouse of Horror” special) rose by 0.4 after three days of catch-up, from 1.6 to 2.0. Such catch-up is higher than usual, proving “Treehouse of Horror” still has its pulling power.
See you again next Tuesday, to see how many tuned in to see Marge run for mayor.
There are two possible reasons why the latest episode of “The Simpsons” was lifted to a season high – either due to the ripples from local football overruns in some Fox markets in the 7pm hour extending through “Bob’s Burgers” lifted it, or it was due to the fact it was the annual “Treehouse of Horror” special, which usually sees some sort of lift.
While it may not be possible to discern the extent to which either had on Sunday’s episode, it can at least be said there was a definite increase in both 18-49 viewers and overall viewership from the last episode. Sunday’s outing scored a 1.6/6 demo rating, and entertained 3.659 million viewers – both up from the last episode (1.3/5, 2.905m), and in fact is so far a season high (excluding the football-boosted episode). The episode had a 56% 18-49 skew, and the episode had around 2.049 million; it was also the top scripted show of the night in the 18-49 demographic on Fox and broadcast TV.
Comparison to last year’s “Treehouse of Horror” are invalid, since that edition had a direct football lead-in, and in all Fox markets.
So far, this season is averaging 1.6/6 and 3.768 million viewers (excluding the football-boosted episode: 1.4/5 and 3.275 million).
“The Simpsons”‘ opposition on the other broadcast networks this time around amounted to around 25-28 million viewers, the highest so far this season.
No new “Simpsons” this Sunday due to the World Series, so the next post from me will be in two Tuesdays’ time. Until then…
Sunday, October 15’s episode scored a 1.3/5 demo rating and 2.905 million viewers – down from last year (1.5/5 and 3.221m), and, less so, from the season premiere (the last episode without a football lead-in; 1.4/5 and 3.261m) – with 58% of viewers in the 18-49 demographic (1.68m), and tying 24th in the demo for the top shows of the week.
The episode is also the earliest in any season ‘The Simpsons’ has had below three million viewers, and its 1.3 is the lowest 18-49 rating ever recorded in fall – both for first-run showings of an episode.
Despite the negatives, “The Simpsons” was the top show for Fox on Sunday night – #1 in demo and overall viewership – and was the highest-rated scripted show in the 18-49 demo of the night across broadcast and cable.
Sunday’s episode had approximately a 25 million opposition on broadcast, the same as the season premiere – so the fall in viewers doesn’t seem to have come much from here.
In catch-up news, the second episode of the season – “Springfield Splendor” – grew by 0.1 after three days of catch-up to a 2.3 rating. It tied with “The Gifted” to rank 15 in the 18-49 demo for shows on broadcast TV that week.
“Treehouse of Horror” episodes usually see an uplift, so we’ll see whether the next one on Sunday follows that trend. Until Tuesday…
Lisa Simpson on Broadway: of course nothing is going to go smoothly. Yet, something did last Sunday night…
As usual for episodes with post-football coverage (Sunday’s had a 4.4 rating and 12.9 million viewers) beforehand, “The Simpsons” was boosted last Sunday, with the episode rising to 2.2/8 (2.15 unrounded) and 5.245 million viewers. 54% of the audience was aged 18-49 – 2.832 million.
That figure is up on last week‘s 1.4/5 and 3.261m, but down on the second episode last year – which also had a football lead-in – which scored 2.65/9 and 5.997m, yet had a lower lead in of 12.5 million (but higher 18-49 demo of 4.6).
The higher-than-usual figure also meant “The Simpsons” accomplished the feat of being the top non-sport show of the night among the 18-49 demographic on both Fox and all networks, and was fifth in overall viewership over all networks for non-sport shows – all this despite airing against an estimated 23 million audience from the other three main networks, once again, a large chunk being pre-football coverage.
An unusual element of Sunday’s schedule was that “Ghosted”, which airs after “The Simpsons” and provided an increased lead-in of 2.2 from 1.4, stayed static at 1.4, which it drew for its last episode. Another unusual element of the schedule was that the episode of “The Simpsons” on Sunday actually aired first in Canada!
Catch-up news time, and after three days of catch-up viewing, the season premiere episode grew by 0.2 to 1.6, and slid to third for that Sunday night on Fox, with “Family Guy” at 1.7 and “Ghosted” at 1.8. In viewers, it also added 507,000 to 3.769 million, this time above “Family Guy” (+768,000 to 3.565m) yet below “Ghosted” (+1.2m to 4.782m).
This Sunday’s episode doesn’t have a football lead-in, so expect it to be around 3-3.5m and below a 1.5 demo rating.
You mention October 1st and one thing dawns on everyone’s minds – how on earth is it autumn already? But with autumn, comes “The Simpsons”, and with October 1st came its second-ever season premiere in October; the last time that happened was with season 2 in 1990, the premiere episode of which had ten times the viewership of this season’s premiere. Moving on…
Sunday night’s premiere, which saw Homer and co go medieval on our… screens, scored a 1.4/5 demo rating (1.36 unrounded) – steady with last year’s premiere – and drew 3.261 million viewers – down from last year, and is the lowest-ever viewership for a season premiere. (55% of the episode’s viewers were aged 18-49 – around 1.8 million)
Furthermore, unlike last year, “The Simpsons” was not the highest-rated show of Fox’s (post-football) night – it had to share the honour in 18-49 ratings with, and come second in viewership to, new comedy “Ghosted”, which accrued a 1.4/5 figure and 3.58m viewers. On a positive note, “Simpsons” and “Ghosted” tied second for the night on broadcast TV among non-sport shows in the 18-49 demographic (in rounded figures of 1.4 each; in unrounded figures, ‘Simpsons’ pipped ‘Ghosted’ by 0.01)!
Despite some little negatives, “The Simpsons” returned to an OK demo figure on Sunday, which is somewhat surprising after some shaky figures towards the end of last season (multiple fractional ratings) – plus, Sunday’s episode had broadcast TV opposition of around 25 million, the predominance of those viewers being from overrunning and pre-match football coverage.
On an additional note, those watching Sunday’s episode may have seen the appeal at the end for donations for hurricane victims in Puerto Rico. One wonders if they’ll air it again this coming Sunday, where it will receive more exposure (the show has a football lead-in this time).
“The Simpsons”‘ 28th season was one of the few shows on broadcast TV this past season that saw its audience increase year-on-year (contrary to my calculations, but they’re probably wrong!), with its 18-49 figure improving ever so slightly. Both viewership overall and in the 18-49 demographic saw improvement from the boosts given to the show by football early in the season – and once that reliable lead-in had gone, the audience gains evaporated, and the show saw three new all-time lows in one season – and went fractional for the first time ever… twice.
Here’s a comparison to last season:
This season’s 18-49 rating average: 1.76 Last season’s 18-49 rating average: 1.74 This season’s overall viewership rating average: 4.147 million Last season’s overall viewership rating average: 3.999 million This season’s audience share average: 5.6% Last season’s audience share average: 5.4%
EDIT: Now to add the ratings following catch-up. Live+3 ratings are defined by viewers watching on the night, and on catch-up over the next three days. Live+7 ratings are defined by viewers watching within seven days of broadcast.
18-49 average in Live+3 ratings: 2.0 (0.2 gain from Live+SD), #26 rank Overall viewership average in Live+3 ratings: 4.637 million (490,000 gain), #90 rank
18-49 average in Live+7 ratings: 2.1 (0.1 gain from Live+3; 0.3 gain from Live+SD), #28 rank Overall viewership average in Live+7 ratings: 4.838 million (201,000 gain from Live+3; 691,000 gain from Live+SD) , #90 rank
Here’s some other generic facts about this season’s ratings:
Three episodes in the season had fewer viewers than the lowest-rated episode last season (2.315m), with six below the 18-49 rating for the lowest-rated episode last season (1.04) – all said episodes being in the 2017 portion of the season.
Lowest 18-49 rating this season, and episode: 0.92, “The Caper Chase” Lowest overall viewership rating this season, and ep: 2.128 million, “The Caper Chase”
Highest 18-49 rating this season, and episode: 3.50, “Pork and Burns” Highest overall viewership rating last season, and ep: 8.187 million, “Pork and Burns”
Number of episodes with a 1.0-1.9 18-49 rating this season: Eleven Number of episodes with a 1.0-1.9 18-49 rating last season: Sixteen
Number of episodes below a 1.0 18-49 rating this season: Three – “The Caper Chase” (0.92), “Looking for Mr. Goodbart” (0.97), “Dogtown” (0.94) Number of episodes below a 1.0 18-49 rating last season: None!
And now, just to be petty:
Number of times “Family Guy” beat “The Simpsons” this season: Seven times in 18-49s, twice in overall viewership.
That’s probably it for me until October 3rd! See you then!
Sources: TVBytheNumbers, SpottedRatings, TVSeriesFinale (all of whose calculations I’ve used, since I can’t rely on mine!)
“The Simpsons” aired its season 28 finale on a down note on Sunday, as it hit fractional once again, for the third time this season – and ever – with the antics of an albino family from Rhode Island proving more popular again.
The episode, which saw Springfield prioritise the rights of canines over that of humans, was seen by 2.15 million viewers (second-lowest overall viewership ever) and recorded a 0.94 rating (second-lowest 18-49 rating ever) and a 4% share. (The episode had a 54% 18-49 skew, the lowest on FOX that night, but still higher than the skews of all other broadcast TV shows.)
The episode’s ratings were harmed by the clash with the Billboard Music Awards, which pulled in an average of 2.6/9 and 8.7m viewers over its three hours on air, although those numbers were lower when it started during “The Simpsons”‘ timeslot.
Irrespective of the fractional figures, “The Simpsons” was still the second-most-watched show of FOX’s night in overall viewership – as well as being the third-most-watched of FOX’s night and all of broadcast TV in 18-49s.
Season 28 averaged a 1.72 rating, 4.015m viewers and 5.6% audience share compared to season 27’s average of a 1.74 rating, 3.999m and 5.4% audience share. It seems that, for this season, even with the higher numbers in fall, the lower-than-usual numbers for late spring brought the average down, although the increase in overall viewers for this season seems to buck that trend, and it also seems the increase in audience share will be due to TV audiences as a whole declining.
“The Simpsons” was beaten in the 18-49s by two episodes of “Family Guy”, which were at 1.0/4 and 1.1/4 respectively, but only the latter episode beat the show in overall viewership, with 2.052m and 2.225m respectively. You may be interested to hear “Family Guy” only went fractional (below a 1.0 rating) once this season, while “The Simpsons” did it thrice – although not low enough to meet “Family Guy”‘s fractional rating (0.88).
Opposite “The Simpsons”, around 20-21 million were watching on the other three broadcast networks, on par with the usual number.
I’ll be back within the week for an overall analysis of the season, but if you don’t catch that, I suppose I’ll see you October 3rd, with ratings analysis of the season premiere, “Springfield Splendor“!
Sources: TVBytheNumbers, SpottedRatings, ShowBuzzDaily and TVSeriesFinale
Last Sunday’s episode, which saw Burns attempt to break up Marge and Homer, recorded a 1.0/4 rating, with an overall viewership of 2.344m. The 18-49 rating is the same as the previous episode’s, but Sunday’s episode was up in viewership from the last episode’s 2.302m – it’s strange to see audiences go up considering they usually decrease as we go into summer and the extreme back end of the season. The episode had a 55% 18-49 skew, just behind “Bob’s Burgers”‘ 57%.
With one episode to go, the current season average is 1.76, 4.108 million viewers and 5.7% audience share. By the same point last season, the average was slightly higher at 1.77 and slightly lower at 4.068 million viewers and 5.3% audience share.
The episode – plus “Bob’s Burgers” – were the only shows on FOX’s lineup with an audience of above two million, as “Family Guy” took the night off. As aforementioned, Sunday’s episode tied in rounded ratings with three other shows – “America’s Funniest Home Videos”, “NCIS: Los Angeles” and “Chicago Justice”, the latter two being scripted.
The audience during “The Simpsons”‘ broadcast on the other broadcast networks was 20 million, lower than usual – which doesn’t explain why Sunday’s episode was up in overall viewership.
I’m back on May 23rd for analysis of the ratings for the last episode of the season. Bye for now!
Thankfully for FOX, both animated veterans “The Simpsons” and “Family Guy” returned after some time away up on their poor numbers on their last run around. While it’s relieving to see “The Simpsons” out of fractional land, it’s a bit concerning to see “Family Guy” have a wider-than-usual gap over it.
“The Simpsons” drew a (still fractional!) 0.97 rating last Sunday night, with 2.302 million viewers and a 4% share of the audience watching Homer obsess over getting all the Peekimons and Bart hang out with Jennifer Saunders. With a 56% 18-49 skew (tied with “Bob’s Burgers”) the episode was also FOX’s second-most-watched show of the night, and, in 18-49 ratings, tied third in scripted shows across all networks (tied fifth in all shows, sixth if including cable), while it finished fourteenth in total viewers.
While this is up on the previous episode‘s 0.92/3 and 2.128 million (both of which were all-time lows, bar the audience share), Sunday’s episode still pulled in the second-lowest 18-49 viewership and overall viewership ever.
The episode was down, bar in audience share, on last year’s equivalent, “To Courier with Love“, which drew 1.09/4 and 2.518 million viewers.
Twenty episodes in, the season is averaging 1.85/5.7 and 4.336 million – higher than the average after twenty episodes last season, which was 1.80/5.7 and 4.133 million.
Opposite “The Simpsons”, in the 8-8:30pm timeslot, was a 21 million audience, although another ratings site proposed a figure of 23 million.
As aforementioned, “Family Guy” had an unusual lead over “The Simpsons”, in that it was 0.2 ahead (it’s usually just 0.1 whenever “FG” beats “Simpsons”) at 1.2 – and it was also top scripted show of the night. Let’s see whether the Griffins can do the same next week, and survive the critical panning their episode last Sunday received.
See you next Tuesday for analysis of the ratings for the penultimate episode of the season!